Overview

The Bid Change Chart (above) is produced by a Bid Optimizer run. On the left is a graph of how much each keyword bid changes against the number of conversions received. Holding the mouse over a data point will show the name of the keyword and before and after bids. It is useful to look at some of the keywords that change by the greatest amounts. This chart is also useful to see how the optimizer engine performs as it accrues conversions.

On the right is a histogram showing the number of keywords that change by each given amount. This chart allows you to see the distribution of how all the bids are changing. A tight normal distribution is typical for a maintenance run where as a spread out multi-peaked distribution is typical for a first time run or major adjustment.

If a keyword changes by less than plus or minus 2 cents, it is removed from the run. This is done to conserve BidForce token credits.

Updating Live Bids

If you are satisfied with how the bids change in a Bid Change Chart, you can elect to go ahead and make the bid changes live on Google by selecting Graph -> Update Live Bids from the menu. This will open up the stats window for the Bid Change Chart.

Click the Update Bids! button to update the bids on Google. Please note, there is no undo, so be sure to have backed up your account with the free Google AdWords Editor BEFORE updating your live bids. BidForce is not responsible or liable for harmful changes made to your account.

See also:  Stats Window Overview, Common graph actions